In recent months I have often thought about what creativity meant to me.
It has always represented divergent, fluid, original thinking, the ability to go outside the box, the possibility of doing something new or something that has already been done in a new way. However, this is, in my opinion, only one side of the coin because the difference is not only the quality of what is produced but also how it is produced: creativity must transmit values.
What are the values that I want to convey with BowPawTie?
To answer this question, I thought about the my dream world and I tried to "tailor it" to my values.
In my dream world there is no "no dogs allowed" sign, our four-legged friends can always be by our side and accompany us in all circumstances, elegant and happy, while their dignity is always respected.
In my dream world people respect the environment and, thanks to conscious choices, giving objects a second life is a value.
In my dream world respect is at the center of everything because the first of the values I want to convey is precisely respect, towards everything and everyone, no one excluded.
For these reasons I have embarked on a path sustainability for the packaging of my accessories, eliminating the use of plastic and using only eco-friendly materials for the packaging:
Mailer envelope is compostable and plant based (corn, wheat straw).
Mailer box are made with 90% of recycled materials, and they are completely recyclable and reusable. The paper comes from responsibly managed forests and mills. Its production will contribute to the reforestation of the planet because more trees will be planted than those used for manufacturing.
Cards are printed on paper sourced from responsibly managed sources.
Tissue paper (from responsibly managed sources) is printed with soy-based inks and is acid, sulphur and lignin-free. It is compostable, recyclable and made from recycled materials.
Stickers are made from paper sourced from responsibly managed sources, they are printed with soy-based inks and 100% compostable.
This is only a starting point and not a finish line. There will be many steps to take, but I believe we all have the power to make the world a better place thanks to our choices.
About the Author
In continuous search for elegance, for two and four legs. I design and realize accessories for our four-legged friends (currently only in the canine version) to give them a touch of style while respecting their dignity.