Why made to measure?
- Chiara Buosi
- January 18, 2021
In a world where mass production is the dominant choice, “pre-established” sizes represents an inviolable dogma in which we must forcibly re-enter. Why then create made to measure?
Because in a standardized and unified world, what is good for everyone generally speaking is not good for me.
Because what I am looking for (as a consumer) and what I want to offer (as a maker) is a totally different experience , where originality and uniqueness blend with wearability.
The made to measure concept, at least as I conceive it, is a philosophy that abandons the consumerism of disposable, giving you the pride of owning a durable object, created especially for you. It is the certainty of an accessory that makes your puppy feel good, the certainty that it is suitable for him, because the morphology of each dog is different: what is designed for a dachshund cannot be used without variations, for example, by a pug.
Designing something made especially for you, for your needs, gives you more value, and improves the quality of your life and that of your four-legged friend. The feeling that your four-legged friend must experience is of comfort, which then literally, from the French, means what gives strength, relief and therefore consoles us.
Here, "tailor-made", for me, is a 360-degree experience: not just an accessory created with your puppy's measurements. It is a something special designed for him, starting from your needs, and sewing everything around the rest . I will follow you in choosing the best outfit creating special drafts, advising you in the choice of fabrics, sewing and finishing the accessory you want.
About the Author
In continuous search for elegance, for two and four legs. I design and realize accessories for our four-legged friends (currently only in the canine version) to give them a touch of style while respecting their dignity.